📚 《创新与企业家精神》· 金句精选
Innovation and Entrepreneurship · 1985
创新不是天才的灵光，而是有目的、系统化、可学习的工作——这是德鲁克写给企业家的方法论。
收录金句：3 条 · 涉及卡片：2 张
新企业现金流优先
支柱二 · 创业实务与并购 · Cash Flow First for New Ventures
新企业应最后关注利润，利润不应该是首先关注的对象。新企业应该首先注意现金流动、资本和控制。没有它们，利润就是虚幻的数字——也许过不了 12 个月或 18 个月，利润就消失了。
The new venture should focus on cash flow and capital management before it focuses on profitability. Without adequate cash flow and capital control, profits are illusions that may vanish within twelve to eighteen months.
——彼得·德鲁克，《创新与企业家精神》（Innovation and Entrepreneurship），第十五章《新企业》
成长中的企业比任何其他类型的企业更需要财务控制，也最难进行财务控制……它需要的不是更复杂的控制，而是更简单的信息、更清晰的关注点。
A growing enterprise needs financial controls more than any other kind of business, and yet finds them most difficult to maintain… What is needed is not more sophisticated controls but simpler information and clearer focus.
——彼得·德鲁克，《创新与企业家精神》（Innovation and Entrepreneurship），（出处待考）
创新机遇七大来源
支柱二 · 创新的来源与原则 · Seven Sources of Innovative Opportunity
系统化的创新就是指要关注创新机遇的七大来源：意料之外的事件；不协调的事件；基于程序需要的创新；工业结构和市场结构的变化；人口统计数据；在认知、意义及情绪上的变化；新知识的出现。
Systematic innovation therefore consists in the purposeful and organized search for changes, and in the systematic analysis of the opportunities such changes might offer for economic or social innovation. There are seven sources for innovative opportunity: the unexpected, the incongruity, innovation based on process need, changes in industry or market structure, demographics, changes in perception, mood, and meaning, and new knowledge, both scientific and nonscientific.
——彼得·德鲁克，《创新与企业家精神》（Innovation and Entrepreneurship），第 2 章